Hey! I just met you, and this is crazy, but here’s my number… so change the station and stop singing this song because it is extremely over played and annoying! is what the majority of us are saying when Carly Rae Jepsen blares through our speakers. More than likely, we’ve heard this song north of 100 times this summer, whether it be through a local radio station or by parody on YouTube. And yet, no one remembers the summer anthem of last summer. Or the summer before. Or the summer of 2002 when “Hot in Herre” by Nelly was the song on repeat. Both songs were chart toppers, but why is Jepsen’s 2012 claim to fame more widely known? It is because of the Internet, and more blatantly, YouTube. It is amazing at how quickly technology has changed the music industry in the past decade. Nelly gained his popularity the old fashioned way, performing at concerts and selling albums. There was no lip synching in front of a camera in his day, heck, his hit missed out on millions of views as YouTube wasn’t created until 2005. How sad is that. Someone who has worked just as hard has been overshot by a cutsie- pop- star whose tune is basically the hymn of our nation’s radio, or moreover, our nation’s social life.
Why do we give credit to the artist who has more cyber views than actual performances? Will our constant use of technology and advancement in social media keep calling us maybe in years to come? I don’t know, but, it’s getting hot in herre.
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